What’s the first think that comes to mind when you think of branding…a logo. Logos are the genesis of brand recognition. A style guide, while not as sexy as a logo, is also an important element.
Corporate America has long known the benefits of a style guide but the ave...
If you think binging began with Netflix, think again. Wait, what? There’s no need to check your eyes. You read that correctly. Avid readers have binged on books by their favorite authors for what seems like forever. My book binge is always Elmore Leonard. His unique, d...
Tired of working on a project that seems to grow stale almost as soon as it gets started? You know the project I am talking about – the one you pour your heart and soul into only to have participants miss meetings; forget (refuse) to comment on reports or updates. No o...
Of all the myths about blogging, and there are plenty of them, the one that sets my hair on fire is this one: it’s all about the numbers. If your blog doesn’t look like the Garden State Parkway on a Saturday in July or August than whatever you’re doing isn’t working. W...
